As we go further into new media we took a look at Yell.com and what made them go back into its directory heaven campaign in support of its award winning 118 247 willing service.

It doesn’t take Einstein to know why Yell.com made the decision to bring back the successful campaign back to the small screen, in April the campaign saw some of the biggest moves in brand measures (cut through, disposition of use, awareness), with it being such a big hit on the social networking sites (with YouTube gaining more than 450,000 views and a huge following on facebook, they received an increase of 70 percent in calls compared with pre-level campaigns.

Customers are already using their smartphones or mobiles to get onto Yell.com to answer all their basic directory needs, and with Yell.com winning so many awards for their call centre assistant its no wonder people are happy to pay for the this kind of service as they know they will get a clear exchange of value. So Yell.com have taken all these factors into consideration and changed their adverts subtly, with the first class service credentials showing on the opening frames and the call to action stating to download their mobile app for free, its clear that new media is the future for Yell.com and other directory companies.

No related posts.