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Selling Business Website Design
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“If a business isn’t on the internet, it may as well not exist.” While this may be a bit strong, the quote is valid in more cases than not. Unless the business has a strong local bias, and doesn’t need customers from further afield this is certainly true. Selling good business website design can be harder than you would think sometimes, especially in the current climate.
Convincing a business that it needs a website can be a tough undertaking. By the fact that they still don’t have on demonstrates that these clients are either small, new or behind the times. Finance is often an issue too, with start up costs few new businesses, and limited clientele until it gains momentum.
There are some selling points that should be highlighted to a business client that can help sell them on the idea of having a business website designed for them.
Reach It’s all very well being in the Yellow Pages or Thompson Local, but they are just that, local. If a business is selling a service or product that isn’t region specific then advertising further afield should be a no-brainer.
Availability While most businesses certainly work hard to succeed, they can’t all be open 24/7. With a website, they can be. Questions can be answered, queries can be made, products can be sold, all through effective business website design. The world is full of time zones, when it’s midnight here, its midday somewhere else. Business is a 24-hour activity, and if you aren’t in it, you’re out.
Advertising A website is a permanently available brochure, advert, PR person and customer service representative all wrapped up in one. It can promote the business, the product or service, the features, benefits and work for you all day, every day.
ROI The return on investment of a good business website design is often very quick to realise. For the relatively modest amount we charge to design it, the website has the potential of making the client many times more than that. Hosting costs very little, and once the site is live, it can be left alone. A regular update process will improve search results, but apart from that, maintenance is minimal.
Convincing companies to have a business website designed by us is sometimes harder than it should be. Not every business is a dynamic, forward looking enterprise with go-getters at the helm. Sometimes they are family run, who have been established long before the internet came along, and simple don’t see the benefit.
Showing the company’s competitors, and how they approach the internet is a great way of selling the benefits of a business website. Highlighting all those points above will also help close the deal. |
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